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The World’s First Designer Low-Energy Light Bulb

For the past couple of years, the energy efficient compact fluorescent bulbs have gained ground in the world’s struggle for sustainable living. For the first time in the industry, instead of stocking up on dull CFL bulbs, London boutique electronics company Hulger is trying a new approach on fluorescent light bulbs, designing Plumen 101 – a bulb you’ll want on show.

Plumen 101 works just like any low energy bulb, but it has more presence. “Despite there being an abundance of CFL producers, we see only three basic bulb formats available: The Radiator, the Ice Cream Whip and the Tungsten-esc types. Each style is uniform in shape, with no variation, tension or interest. It seems strange that the bulb, an object so synonymous with ideas, is almost entirely absent of imagination”. (Nicolas Roope, Hulger co-founder and creative director).

In their Plumen project, Hulger tried to use the tubular formation of fluorescent lights to an advantage. “Instead of trying to cover up the tube with a tungsten-esque bulb, why not utilize the tube to draw, sculpt, or scrawl in the air with light? By doing this, we can turn these afterthoughts into design centerpieces and encourage people to buy CFLs through genuine desire rather than a nagging sense of guilt. This is what good green design should really be about.”

Hulger’s sculptural bulbs are named after “plume”, the bird’s decorative feathers, designed to attract attention to its prowess and beauty. Hulger hopes their design will explore the energy-efficient design approaches while celebrating and encouraging the use of CFLs.

For all we know, the impact was tremendous. After launching a number of Plumen prototypes in 2007, the first concept design joined the very prestigious permanent collection of MoMA (Museum of Modern Art) in New York, while the second was featured at the Victoria and Albert museum in London. Moreover, this innovative design has won Brit Insurance’s 2011 Product Award this February.