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2011-2012 Color of the Year: PANTONE® 18-2120 Honeysuckle

Pantone LLC, the global authority on color and provider of professional color standards for the design industries, announced this month PANTONE® 18-2120 Honeysuckle, a vibrant, energetic hue, as the color of the year for 2011.

While the 2010 color of the year, PANTONE 15-5519 Turquoise, served as an escape for many, Honeysuckle emboldens us to face everyday troubles with verve and vigor. A dynamic reddish pink, Honeysuckle is encouraging and uplifting. It elevates our psyche beyond escape, instilling the confidence, courage and spirit to meet the exhaustive challenges that have become part of everyday life.

“In times of stress, we need something to lift our spirits. Honeysuckle is a captivating, stimulating color that gets the adrenaline going – perfect to ward off the blues,” explains Leatrice Eiseman, executive director of the Pantone Color Institute®. “Honeysuckle derives its positive qualities from a powerful bond to its mother color red, the most physical, viscerally alive hue in the spectrum”. Eiseman continues, “The intensity of this festive reddish pink allures and engages. In fact, this color, not the sweet fragrance of the flower blossoms for which it was named, is what attracts hummingbirds to nectar. Honeysuckle may also bring a wave of nostalgia for its associated delicious scent reminiscent of the carefree days of spring and summer.”

Honeysuckle is guaranteed to produce a healthy glow whenever and wherever it is applied. It’s a striking, eye-catching hue that works well throughout the entire home. Add a lively flair to interior spaces with Honeysuckle patterned pillows, bedspreads, small appliances and tabletop accessories. Looking for an inexpensive way to perk up your home? Paint a wall in Honeysuckle for a dynamic burst of energy in the family room, kitchen or hallway.

For over a decade, Pantone’s Color of the Year declarations have influenced product development and purchasing decisions in multiple industries including fashion, home and industrial design. Past colors include:

* PANTONE 15-5519 Turquoise (2010)

* PANTONE 14-0848 Mimosa (2009)

* PANTONE 18-3943 Blue Iris (2008)

* PANTONE 19-1557 Chili Pepper (2007)

* PANTONE 13-1106 Sand Dollar (2006)

* PANTONE 15-5217 Blue Turquoise (2005)

* PANTONE 17-1456 Tigerlily (2004)

* PANTONE 14-4811 Aqua Sky (2003)

* PANTONE 19-1664 True Red (2002)

* PANTONE 17-2031 Fuchsia Rose (2001)

* PANTONE 15-4020 Cerulean (2000)

“In today’s complex and challenging marketplace, color has the unique ability to attract and engage the eye, elicit emotion, enhance products and environments, and ultimately tempt the consumer or client to buy. Color is the catalyst that can spark the sale, define the space and create the magic and mood,” said Leatrice Eiseman.

Pantone LLC, a wholly owned subsidiary of X-Rite, Incorporated, has been the world’s color authority for almost 50 years, providing design professionals with products and services for the colorful exploration and expression of creativity. Always a source for color inspiration, Pantone also offers designer-inspired products and services for consumers.